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Transcultural Marketing

Transcultural Marketing

Marye Tharp

117,16 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2014
Materia
Empresa y gestión
ISBN:
9780765643001
117,16 €
IVA incluido
Disponible

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Sobre IBD

This unique book describes the most influential American subcultures currently shaping their members’ marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

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Otros libros del autor

  • Transcultural Marketing
    Marye Tharp
    This unique book describes the most influential American subcultures currently shaping their members’ marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods. ...