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Trademarks, Brands, and Competitiveness

Trademarks, Brands, and Competitiveness

 

342,31 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2010
Materia
Empresa y gestión
ISBN:
9780415776936

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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