TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how todo your own PR. Chapters include these topics:• Launching Your PR Campaign• Ways to Approach the Press• Creating Your Press Materials• Using a Website or Blog in Your PR Campaign• Sending Your Press Materials to the Media• Doing Follow-Up• Keeping Track of Your PR• Getting Your Work Published• Using E-Books to Promote Your Product or Service• Creating a Package with Audiobooks And Videos• Creating and Attending Networking Events• Using the Social Media• Assessing Your PR Campaign• and More... 3