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TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE

TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE

Time-Aware Conversion Prediction for E-Commerce

Aoying Zhou / JI WENDI / Wendi Ji / Xiaoling Wang / XIAOLING WANG & AOYING ZHOU WENDI JI

142,93 €
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Editorial:
World Scientific Publishing Co Pte Ltd
Año de edición:
2018
Materia
Inteligencia artificial
ISBN:
9789813224704
Páginas:
532
Encuadernación:
Rústica

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Sobre IBD

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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