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The Wine Wars

The Wine Wars

O. Torrès

66,78 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Negocios internacionales
ISBN:
9781349280469
66,78 €
IVA incluido
Disponible

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Sobre IBD

This work describes California-based wine producer Robert Mondavi’s failure to set up business in a small, world-renowned wine-producing village in southern France. The ’Mondavi affair’ illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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