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The Why of Consumption

The Why of Consumption

Cynthia Huffman / David Glen Mick / S. Ratneshwar

355,44 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2000
Materia
Empresa y gestión
ISBN:
9780415220958

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Sobre IBD

Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike.

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  • The Why of Consumption
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    Unique in focus and with multifaceted approach, this topical book provides an excellent overview of current research and imparts key insights to illuminate the subject for both academics and practitioners alike. ...
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