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The Unmanageable Consumer

The Unmanageable Consumer

The Unmanageable Consumer

Tim Lang / Yiannis Gabriel

249,84 €
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Editorial:
Sage Publications
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781446298510

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Sobre IBD

Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.

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  • The Unmanageable Consumer
    Tim Lang / Yiannis Gabriel
    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. ...
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