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The Transforming Power of Business-to-Business Electronic Business

The Transforming Power of Business-to-Business Electronic Business

The Transforming Power of Business-to-Business Electronic Business

Christoph Wenna

80,75 €
IVA incluido
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Editorial:
diplom.de
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783838676517
80,75 €
IVA incluido
Disponible

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Inhaltsangabe:Abstract: At the beginning of the 21st century Internet-based B2B e-Business is the ultimate driving force and transforming power in traditional business - the Old-Economy - and its continuous evolution toward a truly networked and globalized economic system. This paper develops a holistic definition and classification of e-Business in general and B2B e-Business in particular. It provides concepts to describe and categorise the development of B2B e-Business, the emerging opportunities of B2B e-Business, and how B2B e-Business shapes and transforms the goals, strategies, structures and processes of a traditional firm in the Old-Economy. The paper concludes with a discussion of selected strategic issues of B2B e-Business. The goal is to show that B2B e-Business means the advent of the next generation of business, just as the industrialisation did 200 years ago. Inhaltsverzeichnis:Table of Contents: Introduction 1.1Internet based B2B e-Business -The rise of a new economic era9 1.1.1The Automotive Industry- the case for B2B e-Business12 1.1.2A lack of common definitions and categorisations15 1.2Objectives17 1.3Limitations18 2.Methodology20 2.1Research Background20 2.2Research Approach22 2.2.1Inductive vs. deductive research approach23 2.2.2Qualitative vs. quantitative research approach24 2.3Research Methods25 2.3.1Desk research - document analysis26 2.3.2Field Research - qualitative interviews26 2.3.2.1Unstructured interview27 2.3.2.2Semi-structured interview28 2.4Data Sources29 2.4.1Secondary data29 2.4.2Primary data31 2.5Data Analysis32 2.6Frame of reference32 3.Porters value chain and value system35 3.1Value chain 3.2Value system38 3.3Supply chain40 3.4Demand chain40 3.5Value chain & value System vs. supply chain & demand chain41 4.e-Business - The e-Volution of business43 4.1Internet Revolution vs. e-Business Evolution46 4.1.1The case for incremental change50 4.2e-Business - A change of paradigms52 4.2.1The bir

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