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The Total Package

The Total Package

Thomas Hine

18,99 €
IVA incluido
Disponible
Editorial:
Hachette Book Group
Año de edición:
1997
Materia
Ventas y marketing
ISBN:
9780316365468
18,99 €
IVA incluido
Disponible

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Sobre IBD

In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today’s most instantly recognizable brand images -- the Campbell’s soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.

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