Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > The Successful Coffee House
The Successful Coffee House

The Successful Coffee House

Chris Heyer / David J. Morris / Lon LaFlamme

14,10 €
IVA incluido
Disponible
Editorial:
Dillanos Coffee Roasters, Inc
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9780692441879
Páginas:
600
Encuadernación:
Otros
14,10 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring 'Action Days ' that will set your imagination and business plan ablaze, including: • Creating your own Specific Brand Image (SBI) • Developing a flexible business that can evolve with industry trends • Using holistic branding to maximize your customer experience • Crafting a business that is unique with uncompromising quality • Creative ways to differentiate your coffee house • Barista hiring tips to ensure an engaging culture • Techniques to keep your staff motivated • Today's coffee house design trends • The role of the professional barista • Creating your own business plan • Weekly Playbook to increase ticket averages 3

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
    Disponible

    131,38 €

  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
    Disponible

    112,16 €

  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
    Disponible

    32,29 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €