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The Strategic Marketing Plan Audit

The Strategic Marketing Plan Audit

The Strategic Marketing Plan Audit

Michael Baker

80,55 €
IVA incluido
Disponible
Editorial:
Triarchy Press
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9781902433998
80,55 €
IVA incluido
Disponible

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Sobre IBD

The Strategic Marketing Plan Audit gives you a comprehensive review of your strategic marketing planning. It covers the whole process of planning your corporate marketing strategy (or - in larger organisations - the marketing strategy of a business unit). The audit identifies and explains 7 types of strategic marketing planning - you'll discover which one you should be using and which one you are using now. Then go on to evaluate your existing marketing objectives and find out: a) how well your marketing strategy and tactics are aligned with those objectivesb) and whether they are achieving those objectives in practice.Following an Executive Summary and detailed background briefing, the audit is broken down into 8 clear steps:Step 1: Mission StatementStep 2: Marketing AppreciationStep 3: Conclusions and Key AssumptionsStep 4 : Strategic ObjectivesStep 5: Core StrategyStep 6: Key PoliciesStep 7: Administration and ControlStep 8: Communication and Timing

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