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The SAGE Handbook of Social Media Marketing

The SAGE Handbook of Social Media Marketing

 

209,39 €
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Editorial:
Sage Publications
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781529743784

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  • Librería Samer Atenea
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Sobre IBD

This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.

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