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The SAGE Handbook of Digital Marketing

The SAGE Handbook of Digital Marketing

 

209,15 €
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Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781529743791

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  • Librería Samer Atenea
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Sobre IBD

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

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