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The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing

 

408,83 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9781138489080

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. 

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