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The Routledge Companion to Non-Market Strategy

The Routledge Companion to Non-Market Strategy

 

497,03 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9780415712316

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

The influence and impact of non-market forces on the world of business has increased markedly in recent years. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. This collection provides a world-class reference work for students and researchers comprised of a comprehensive and leading edge overview of current scholarship in the rapidly expanding area of non-market strategy.

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