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The Routledge Companion to Contemporary Brand Management

The Routledge Companion to Contemporary Brand Management

 

105,32 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Empresa y gestión
ISBN:
9781032242392
105,32 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

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