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The Role of Resources in Global Competition

The Role of Resources in Global Competition

John Fahy

180,24 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2001
Materia
Empresa y gestión
ISBN:
9780415237116

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This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

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