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The Rise of Marketing and Market Research

The Rise of Marketing and Market Research

 

66,14 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Historia de América
ISBN:
9781349343881
66,14 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

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