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The Righteous Brand

The Righteous Brand

Max Blackston

69,18 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032882369
69,18 €
IVA incluido
Disponible

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Sobre IBD

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars.

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Otros libros del autor

  • The Righteous Brand
    Max Blackston
    Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars. ...