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The Reputable Firm

The Reputable Firm

Jouni Heinonen / Pekka Aula

78,88 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Estudios de comunicación
ISBN:
9783319372648
78,88 €
IVA incluido
Disponible

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Sobre IBD

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company’s permit to do business, its raison d’être and a guarantor of trust.

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Otros libros del autor

  • The Reputable Firm
    Jouni Heinonen / Pekka Aula
    This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good...