LIBROS DEL AUTOR: pekka aula

2 resultados para LIBROS DEL AUTOR: pekka aula

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  • The Reputable Firm
    Jouni Heinonen / Pekka Aula
    This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good...
    Disponible

    78,88 €

  • Strategic Reputation Management
    Pekka Aula / Saku Mantere
    Strategic Reputation Management examines the ways in which organizations achieve 'goodness' through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization ...
    Disponible

    82,68 €