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The Quintessence of Strategic Management

The Quintessence of Strategic Management

Nils Bickhoff / Philip Kotler / Roland Berger

36,34 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Gestión y técnicas de gestión
ISBN:
9783642422386
36,34 €
IVA incluido
Disponible

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Sobre IBD

Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.

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  • The Quintessence of Strategic Management
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    This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to an...
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  • The Quintessence of Strategic Management
    Nils Bickhoff / Philip Kotler / Roland Berger
    This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to an...
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