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The Psychology Of Selling Life Insurance

The Psychology Of Selling Life Insurance

Edward Kellogg Strong

37,45 €
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Editorial:
Alpha Editions
Año de edición:
2020
Materia
Psicología
ISBN:
9789354172427

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Sobre IBD

Unlock the secrets behind the world’s most enduring sales profession. The Psychology Of Selling Life Insurance by Edward Kellogg Strong is more than a sales psychology book - it is a masterclass in understanding buyer behaviour, persuasive selling techniques, and the timeless art of trust-building. First published in the early 1900s, this life insurance guide draws from the dawn of modern business, echoing the influence of Dale Carnegie and the principles of Napoleon Hill, yet remains astonishingly relevant for today’s sales professionals.Strong’s psychological sales methods dissect what motivates clients, offering practical insurance sales strategies and business development tools that have shaped the industry for generations. With a keen eye for the nuances of human nature, he explores how early 20th century sales tactics remain at the heart of effective selling, making this volume an essential selling techniques manual for both newcomers and seasoned professionals. Every page offers insight into the mind of the buyer - and the seller.Republished by Alpha Editions in a careful modern edition, this volume preserves the spirit of the original while making it effortless to enjoy today - a heritage title prepared for readers and collectors alike. Whether you are seeking a classic resource to sharpen your skills or a cultural artefact from the golden age of business, Strong’s work stands as both a practical guide and a collector’s treasure.

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