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The Psychology of Design

The Psychology of Design

 

267,43 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9780765647597

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  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers.

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