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The Psychology of Consumer Profiling in a Digital Age

The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

301,79 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Empresa y gestión
ISBN:
9781138957961
301,79 €
IVA incluido
Disponible

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Sobre IBD

The Psychology and Consumer Profiling in a Digital Age examines how the field of ’psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

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