LibrerÃa Samer Atenea
LibrerÃa Aciertas (Toledo)
Kálamo Books
LibrerÃa Perelló (Valencia)
LibrerÃa ElÃas (Asturias)
Donde los libros
LibrerÃa Kolima (Madrid)
LibrerÃa Proteo (Málaga)
This bookis about the roots of managerial rationality. A theoretical base, founded on the concept of ’memetics’ is developed in order to explain human thinking and human reason as products of cultural evolution. Cultural change and development are explained by simple, value-driven memetic mechanisms like ’ritualization’ and ’extremization’.