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The Product Is You!

The Product Is You!

The Product Is You!

Mark Magnacca

22,40 €
IVA incluido
Disponible
Editorial:
AuthorHouse
Año de edición:
2003
Materia
Empresa y gestión
ISBN:
9781410763686
22,40 €
IVA incluido
Disponible

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Sobre IBD

The Product Is You: Positioning Yourself for Success as anAdvisorThis book is designed to help youfigure out how you can use your biggest resource - YOU - more effectively. Each chapter is packed with a specificstrategy and tactics that show you both the Why and the How of personalmarketing. The Product Is Youdemystifies the process of differentiating yourself in the market place. You will learn about a turnkey process knownas C.A.L.M. that will help you toCreate a compelling message, Articulate that message effectively, Locate yourtarget market, and Motivate them to take action. This book is packed with real life examples and stories that makeeach strategy easy to understand and apply. Learn how to attract your targetmarket clients with the following strategies: The Mental Thermostat: Expanding your comfort zone to reset your mental thermostat The Product Is You: Positioning YOU for Success with a personal biography The Elevator Speech: Articulating your essence in thirty seconds or less Fishing Where the Fish Are: Locating your target market Your Personal IPO: Creating a compelling Initial Prospect Offering Kit The Referral Stream: Making the referral process more productive and enjoyable Your Marching Orders: Taking stock and applying what you have learned

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