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The Practical Marketing Handbook of Definitions

The Practical Marketing Handbook of Definitions

The Practical Marketing Handbook of Definitions

Michael C. Walker / Michael CWalker

17,25 €
IVA incluido
Disponible
Editorial:
AuthorHouse
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9781418436933
17,25 €
IVA incluido
Disponible

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Sobre IBD

The Practical Marketing Handbook of DefinitionsTake a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource.If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened.The 'Even Dozen' Test:Augmented cash guaranteeBalloon copyConsensual validationCustomer service indexFalloutHalo effectIndex methodMarket drift Noted scorePsychodramaSales decay constantTrade position discountThank you for your time. Enjoy the book.

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