Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Practical Guide to Sports Business Mastering the Industry with Real-World Insights In the ever-evolving world of sports business, success requires more than passion for the game-it demands a deep understanding of strategy, finance, marketing, and management. The Practical Guide to Sports Business is your ultimate roadmap, offering a unique blend of academic knowledge and hands-on experience to equip you with the skills needed to excel in this dynamic industry. What’s Inside?Comprehensive Coverage - Explore key topics such as sports management, marketing, finance, leadership, consumer behavior, and digital transformation.Real-World Case Studies - Learn from global brands like Nike, FIFA, and the Olympics, with practical insights into their business strategies.Actionable Strategies - Gain tools and frameworks that can be applied immediately in professional settings.Authored by Dr. Ku-Hyun Jung, an industry veteran with 20 years of experience at a century-old leisure company, this book goes beyond theory. It bridges the gap between classroom learning and real-world application, making it an essential guide for students, professionals, and entrepreneurs looking to build a career in sports business. Who Should Read This?University students and educators in sports business, marketing, and management.Sports executives and professionals seeking a deeper strategic perspective.Entrepreneurs and investors exploring opportunities in the sports industry.Don’t just watch the game-understand the business behind it. Get your copy today and take the first step towards a successful career in sports business!
