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The Pocketbook of Audience Research

The Pocketbook of Audience Research

Joke Hermes / Linda Kopitz

268,26 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Estudios mediáticos
ISBN:
9781032325132

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Sobre IBD

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.

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Otros libros del autor

  • The Pocketbook of Audience Research
    Joke Hermes / Linda Kopitz
    Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. ...
    Disponible

    45,06 €