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The Objects of Affection

The Objects of Affection

Arthur Asa Berger

66,66 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Estudios de comunicación
ISBN:
9780230103733
66,66 €
IVA incluido
Disponible

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Sobre IBD

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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