LIBROS DEL AUTOR: arthur asa berger

48 resultados para LIBROS DEL AUTOR: arthur asa berger

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  • CHOICES
    Arthur Asa Berger
    This book is about the never-ending need we have to make choices. If you think about it, we have to decide what time to wake up every morning, what to wear (unless we need to wear a uniform), what to have for breakfast (if we eat breakfast), lunch and dinner (and if we eat in restaurants, what to order), and our need to make all kinds of other choices all day long. Some of our ...
    Disponible

    45,99 €

  • TASTE
    Arthur Asa Berger
    Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that everything we buy and many things we do are governed by our sense of taste. But what exactly is taste? How do we get our sense of taste and how does it affect our everyday lives? Does it evolve as we grow older or is it a constant in our lives? Is it affected by all the 'influencers...
    Disponible

    40,98 €

  • Crowds in American Culture, Society and Politics
    Arthur Asa Berger
    This book builds on Le Bon’s classic, The Crowd, to evaluate the role of crowds in American culture, society and politics. ...
    Disponible

    35,86 €

  • Shakespeare’s 'The Comedy of Errors'
    Arthur Asa Berger
    Arthur Asa Berger’s Shakespeare’s Comedy of Errors uses semiotics along with a psychoanalytic approach to offer a granular analysis of one of Shakespeare’s funniest and most interesting comedies. ...
    Disponible

    36,05 €

  • Everyday Life in the Postmodern World
    Arthur Asa Berger
    This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author’s own publications that serve as examples of how to interpret various aspects of culture. The book draws i...
    Disponible

    48,34 €

  • Everyday Life in the Postmodern World
    Arthur Asa Berger
    This introductory textbook familiarizes students with ideas of key thinkers and perspectives related to postmodern thought and everyday life. The book is unique in that it offers selections from key passages of works of important thinkers as well as from some of the author’s own publications that serve as examples of how to interpret various aspects of culture. The book draws i...
    Disponible

    80,58 €

  • Searching for a Self
    Arthur Asa Berger
    How do people turn out the way they do? How do they 'arrive' at themselves and attain an identity? How are our identities affected by our birth order, our hair color, how tall or short we are, our intelligence, our occupation, our race, our religion, our nationality, the socio-economic level of our parents (or our being raised in a single-parent family), where we are born and w...
    Disponible

    42,17 €

  • Humor, Psyche, and Society
    Arthur Asa Berger
    It is the age-old saying that “laughter is the best medicine”. Scientific research has substantiated the claim made by this proverb by verifying the positive effects it has on both our mind and body, but what is it about a good joke, comic, or sitcom that makes us laugh?Humor, Psyche and Society is a compilation of Berger’s previously published articles and new chapters on the ...
    Disponible

    46,08 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives. ...
    Disponible

    63,22 €

  • Cultural Perspectives on Millennials
    Arthur Asa Berger
    This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennia...
    Disponible

    74,34 €

  • Marketing and American Consumer Culture
    Arthur Asa Berger
    This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest. ...
    Disponible

    72,99 €

  • Applied Discourse Analysis
    Arthur Asa Berger
    This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture. ...
    Disponible

    72,81 €

  • Writing Myself Into Existence
    Arthur Asa Berger
    About the AuthorArthur Asa Berger is the author of more than one hundred articles and more than seventy books on pop culture, media, cultural studies, humor and tourism. If you count second, third, fourth and fifth editions of books, he has published more than ninety books. His books have been translated into ten languages, with fourteen of his books translated into Chinese and...
    Disponible

    13,63 €

  • Messages
    Arthur Asa Berger
    A brief, inexpensive, informal introductory text for the basic course in communication, Messages features lively writing, a focus on theorists of communication, and inclusion of contemporary topics of identity, social media, and visual communication. ...
    Disponible

    84,12 €

  • What Objects Mean
    Arthur Asa Berger
    Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. ...
    Disponible

    74,50 €

  • Bali Tourism
    Arthur Asa Berger
    The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture and society and explores the growth of this island as an “...
    Disponible

    85,88 €

  • Media and Society
    Arthur Asa Berger
    Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and American culture. Featuring updated examples and expanded material on media theories, ideology, and new technology, the third edition helps students understand their relationship with the media they encounter daily. ...
    Disponible

    62,50 €

  • The Art of Comedy Writing
    Arthur Asa Berger
    Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique ...
    Disponible

    92,72 €

  • The Objects of Affection
    Arthur Asa Berger
    In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic the...
    Disponible

    66,66 €

  • Blind Men and Elephants
    Arthur Asa Berger
    In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to describe and understand humor ...
    Disponible

    89,68 €

  • Tourism in Japan
    Arthur Asa Berger
    This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers images of Japan found in guidebooks about the country, and discusses the pleasures people get from travel in Japan. The book interprets various aspects of Japanese culture and provid...
    Disponible

    45,23 €

  • Reading Matter
    Arthur Asa Berger
    To be civilized involves, among other things, making, using, and buying objects ...
    Disponible

    88,65 €

  • The Academic Writer’s Toolkit
    Arthur Asa Berger
    Written in Berger’s friendly, personal style, he shows by example that academics can write good, readable prose in a variety of genres. ...
    Disponible

    73,59 €

  • Manufacturing Desire
    Arthur Asa Berger
    The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. This is a study of how the mass media broadcast or spread various popular arts; further how the media and popular arts play a major role in shaping our everyday lives. ...
    Disponible

    88,19 €

  • The Golden Triangle
    Arthur Asa Berger
    This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and in India generally. It adapts the methodology of analyzing cultures found in Roland Barthes’ semiotic portrait of Japanese culture, Empire of Signs, but adds an analysis of lifestyles as explicated in the work of social anthropologist Mary Douglas, political scientist Aaron Wild...
    Disponible

    62,67 €

  • Agitpop
    Arthur Asa Berger
    Presenting an account of political culture, this work shows how the variety of cultural preferences creates the foundations of communication theory. Using the work of Aaron Wildavsky, it shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. ...
    Disponible

    88,20 €

  • The Genius of the Jewish Joke
    Arthur Asa Berger
    The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor ...
    Disponible

    88,26 €

  • 50 Ways to Understand Communication
    Arthur Asa Berger
    In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Lévi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'oth...
    Disponible

    51,37 €

  • The Great Globe Itself
    Arthur Asa Berger / William Bullitt
    In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S ...
    Disponible

    87,57 €

  • Mistake in Identity
    Arthur ABerger / Arthur Asa Berger
    What makes the ’self’? How is it created, defined, and transformed? Arthur Asa Berger’s fascinating, educational whodunit novel unravels the mysteries of cultural studies theory, and more specifically, the complexities of postmodernism and identity. ...
    Disponible

    43,54 €


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