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The Non-Human Persona Guide

The Non-Human Persona Guide

Damien Lutz

37,10 €
IVA incluido
Disponible
Editorial:
Damien Lutz
Año de edición:
2023
Materia
Conservación del medioambiente
ISBN:
9780645326666
37,10 €
IVA incluido
Disponible

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Sobre IBD

For decades, designers and businesses have created personas of their target audiences-fictional character documents based on interviews and research that summarise customers with similar needs.Non-human and non-user personas enable designers, innovators, and decision-makers to also represent the needs of environments, animals, and invisible humans impacted by product lifecycles and business ecosystems.Using non-human and non-user personas is new, however, so their use is low and best practices are still evolving.The Non-human Persona Guide synthesises learnings from designers from around the world into methods for identifying, creating, and using non-human and non-user personas to expand human-centred design to be ’more than human’.BONUSThe Non-human Persona Guide is accompanied by a virtual Journey Backpack, containing design tools and resources to implement the method, available at https://lifecentred.design.

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