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The New Customer Experience Management

The New Customer Experience Management

Ivaylo Yorgov

241,46 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2022
Materia
Ventas y marketing
ISBN:
9781032313443

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A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way.

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