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The Neuroscience of Rhetoric in Management

The Neuroscience of Rhetoric in Management

Dirk Remley

106,36 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Teoría y comportamiento organizativos
ISBN:
9781138364813

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This book provides case studies from the fields of higher education, health care administration, computer technology, medical research, news media, and advertising to illustrate executive communication failure that directly resulted in termination.

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