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The Neuroscience of Multimodal Persuasive Messages

The Neuroscience of Multimodal Persuasive Messages

Dirk Remley

83,08 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Estudios de comunicación
ISBN:
9780367888343
83,08 €
IVA incluido
Disponible

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Sobre IBD

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

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  • The Neuroscience of Multimodal Persuasive Messages
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