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The Neuro-Consumer

The Neuro-Consumer

Anne-Sophie Bayle-Tourtoulou / Michel Badoc

95,85 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Ventas y marketing
ISBN:
9780367895907

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Sobre IBD

This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion to marketers and brand strategists interested in neuroscience, and vital reading for any advanced student or researcher in this area.

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