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The Media Handbook

The Media Handbook

Helen Katz

268,08 €
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Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Estudios de comunicación
ISBN:
9781032698328

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Sobre IBD

Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.

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Otros libros del autor

  • The Media Handbook
    Helen Katz
    Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments. ...
    Disponible

    123,34 €