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The Management of Intangibles

The Management of Intangibles

Ahmed Bounfour

301,43 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780415224932

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Sobre IBD

This comprehensive volume provides an integrated and original approach to intangible resource management, and an evaluation of their contribution to the establishment of competitive advantage in the market place.

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