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The Management of Innovation and Technology

The Management of Innovation and Technology

The Management of Innovation and Technology

John Howells

108,13 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2005
Materia
Ventas y marketing
ISBN:
9780761970248
108,13 €
IVA incluido
Disponible

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Sobre IBD

`A great strength of the book is the extensive and detailed integration of rich case study analyses into the main flow of the argument. Many apparently well known cases are revisited and critically assessed to draw clear and often contrary to popular belief lessons. This is a highly original and commendable feature of this text. It provides an unusually strong integration between theory and examples. And there is no doubt of the relevance of the examples: they are not inserted as an afterthought, but are intrinsically part of the development of the thinking’ - Professor James Fleck, Head of Entrepreneurship and Innovation Group, University of Edinburgh Management School

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