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The Language of Branding

The Language of Branding

David Luna / Dawn Lerman / Robert J. Morais

302,20 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2017
Materia
Lingüistica
ISBN:
9780415899994
302,20 €
IVA incluido
Disponible

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Sobre IBD

This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.

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  • The Language of Branding
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