The Invisible Industry

The Invisible Industry

Bob McGlincy / Larry Kulchawik

36,75 €
IVA incluido
Disponible
Editorial:
Indy Pub
Año de edición:
2024
ISBN:
9798330630752
36,75 €
IVA incluido
Disponible

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Sobre IBD

 The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. Discover the untold story of how this 'invisible' industry grew into a trillion-dollar global powerhouse, fueling business success across America.This groundbreaking book uncovers:The influence of World’s Fairs on U.S. trade shows.The displays of innovations, brands, and technologies that created business empires.The rise of key convention center cities, venues, organizations, and suppliers.The game-changers who shaped the industry.The current landscape and future of trade show marketing.Get ready to explore an industry that’s been flying under the radar for far too long - until now! 

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Otros libros del autor

  • The Invisible Industry
    Bob McGlincy / Larry Kulchawik
     The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. Discover the untold story of how this 'invisible' industry grew into a trillion-dollar global powerhouse, fueling business success across America.This groundbreaking book uncovers:The influence of World’s Fairs on U.S. trade shows.The displays of in...