LIBROS DEL AUTOR: larry kulchawik

2 resultados para LIBROS DEL AUTOR: larry kulchawik

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  • Trade Shows from One Country to the Next
    Larry Kulchawik
    Trade show marketing contributes nearly $2 trillion to the global economy, yet many companies struggle when exhibiting beyond their home country. Trade Shows from One Country to the Next explores the cultural, communication, and strategic differences that impact success at international trade shows.This book focuses on the essential adjustments exhibitors must make when present...
    Disponible

    23,87 €

  • The Invisible Industry
    Bob McGlincy / Larry Kulchawik
     The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues. Discover the untold story of how this 'invisible' industry grew into a trillion-dollar global powerhouse, fueling business success across America.This groundbreaking book uncovers:The influence of World’s Fairs on U.S. trade shows.The displays of in...
    Disponible

    36,75 €