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The Internationalisation of Retailing

The Internationalisation of Retailing

 

241,26 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
1996
Materia
Empresa y gestión
ISBN:
9780714646480

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.

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