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The Innovation Spiral

The Innovation Spiral

Gabriele Trinkfass

84,66 €
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Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Ventas y marketing
ISBN:
9783824464258
84,66 €
IVA incluido
Disponible

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Sobre IBD

Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.

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