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The Influence of Values on Consumer Behaviour

The Influence of Values on Consumer Behaviour

Erik Kostelijk

94,93 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Psicología
ISBN:
9781138489554
94,93 €
IVA incluido
Disponible

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Sobre IBD

This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.

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Otros libros del autor

  • The Influence of Values on Consumer Behaviour
    Erik Kostelijk
    This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. ...