LIBROS DEL AUTOR: erik kostelijk

3 resultados para LIBROS DEL AUTOR: erik kostelijk

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  • Marketing Analytics
    Erik Kostelijk / José Marcos Carvalho de Mesquita
    Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals using quantitative methods in Marketing and Consumer Behaviour. ...
    Disponible

    82,90 €

  • Brand Positioning
    Erik Kostelijk / Karel Jan Alsem
    Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy. The book works step-by-step through the creation of an effective marketing strategy. ...
    Disponible

    79,37 €

  • The Influence of Values on Consumer Behaviour
    Erik Kostelijk
    This book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. ...
    Disponible

    94,93 €