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The Impact of the Digital Consumer’s Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer’s Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Ioana Bucur-Teodorescu

66,38 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658329648
66,38 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

The study on the impact of the digital consumer’s emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

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