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The impact of a company’s internal resources on innovation

The impact of a company’s internal resources on innovation

Soufien ZOUARI

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786208587345
51,75 €
IVA incluido
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Sobre IBD

The aim of our work is to attempt to explain the relationships between knowledge-based resources, market orientation, learning orientation and innovation performance. Data were collected through a survey of 135 Tunisian companies operating in a variety of industries across the country. We used a principal component analysis for each concept and then performed a hierarchical regression analysis to achieve our objective. Our empirical study was able to provide assertions about the existing relationship between these variables. The results indicate that knowledge-based resources, learning orientation and market orientation have a significant effect on innovation performance. However, knowledge-based resources mediated the relationship between learning orientation and innovation performance in the Tunisian case.

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