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The Handbook of Marketing Research

The Handbook of Marketing Research

Marco Vriens / Rajiv Grover

227,20 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2006
Materia
Gestión y técnicas de gestión
ISBN:
9781412909976

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Sobre IBD

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

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